The science behind GoalsWon

Amy Chan GoalsWon advisor

Our science advisor Dr Amy Chan (PhD Psychology and MSc Computer Science) is a mental wellbeing research psychologist and lecturer at CUHK University. The GoalsWon coaching methodology is based on science-backed methods, and we review meta-analyses of effectiveness of interventions for behavior change, stress, sleep and more on an ongoing basis.

What does the research say?


Randomized control studies have found coaching (the core of GoalsWon) outperforms other interventions.

Losch, Traut-Mattausch, Mühlberger & Jonas (2016) found it more effective in procrastination reduction and goal attainment vs group or self coaching. Spence & Grant (2007) found it surpass peer coaching and Sue-Chan & Latham (2004) also found it more effective in enhancing performance.

What does the research say about coaching?
Goal setting

Setting effective short and longer term goals, as your coach will help you do, has been linked to increased success, motivation and self-esteem.

Epton, Currie & Armitage's (2017) meta analysis found goal setting an effective behaviour change technique, particularly with more challenging objectives. The authors concluded goal setting could be considered a fundamental component of successful interventions.

What does the research say about goal setting?

Through daily accountability coaching, GoalsWon encourages self-reflection and mindfulness. Particularly navigating challenging moments.

Mindfulness has been found to positively contribute to performance. A meta analysis by Mesmer-Magnus, Manapragada, Viswesvaran and Allen (2017) found the benefits extend to both personal and professional domains, improving performance and satisfaction while lowering burnout.

What does the research say about mindfulness?

Invest in lasting change

Our accountability coaching and battle tested behaviour change tactics can help you succeed where willpower too often fails.

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