When the two of us (co-founders Simon & Joel) were talking very early on about what culture we wanted, one thing we both agreed on was to be open about our journey and "build in public".

So that's what this blog is all about.  

Each week we post how it's really going building this startup.  

And we're not sugarcoating things by only cherrypicking the positives, we share openly about the stumbles and setbacks as.

We also have a public roadmap as well, you can take a look here.

Just like improvement in our daily lives isn't a straight line, neither is the journey of a company and we want to honor that by being real about it.

Glad you're here with us.

Simon & Joel
Co-founders, GoalsWon